Research Studies
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Live Video Report, 2019 Edition
Research Reports December 15, 2019The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.
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CMO Trend Brief: Future of B2B Marketing, 2020 Edition
Research Reports December 11, 2019The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.
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Future of B2B Infographic, 2020 Edition
Research Infographics December 11, 2019Dive into four key B2B marketing trends that are poised to completely disrupt the industry.
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Future of B2B Marketing Report, 2020 Edition
Research Reports December 11, 2019Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.
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CMO Trend Brief: Future of Work, 2020 Edition
Research Reports November 27, 2019Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.
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Future of Work Report, 2020 Edition
Research Reports November 27, 2019Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skill sets, workspaces, and more are transforming to stay competitive.
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The Future of Work Infographic, 2020 Edition
Research Infographics November 27, 2019The nature of work, the worker, and the workspace are all evolving thanks to technology advancements and cultural shifts. The marketing industry is sure to be swept up in this wave of change.
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CMO Trend Brief: Corporate Venture Capital, 2020 Edition
Research Reports November 26, 2019This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.
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Consumer Neuroscience Infographic, 2019 Edition
Research Infographics November 26, 2019Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”
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Corporate Venture Capital Infographic, 2020 Edition
Research Infographics November 26, 2019Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.
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Corporate Venture Capital Report, 2020 Edition
Research Reports November 26, 2019Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.
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Future Consumer Infographic, 2019 Edition
Research Infographics November 25, 2019Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.
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CMO Trend Brief: Future Consumer, 2019 Edition
Research Reports November 21, 2019This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.
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Future Consumer Report, 2019 Edition
Research Reports November 21, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.
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CMO Trend Brief: Consumer Neuroscience, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of Consumer Neuroscience so marketing leaders can get ahead of the curve on this important trend.
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CMO Trend Brief: Future of Programmatic, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of the programmatic technology so marketing leaders can get ahead of the curve on this important trend.
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Consumer Neuroscience Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Future of Programmatic Infographic, 2019 Edition
Research Infographics November 15, 2019Programmatic technology is ushering in a new era of media buying and selling. This infographic highlights the most important aspects of this trend and its expected impact.
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Future of Programmatic Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.
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A Diversity Report for the Advertising/Marketing Industry (2019)
Research Reports November 6, 2019This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.
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