Research Studies
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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The Growth of Supplier Diversity
Research Reports May 26, 2021This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.
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Media KPIs That Matter
Research Reports May 18, 2021Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.
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Infographic: The Future of Agencies
Research Infographics May 12, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Infographic: The Future of MarTech
Research Infographics April 20, 2021An infographic on martech stacks from ANA Marketing Futures.
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The Future of MarTech
Research Reports April 20, 2021Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.
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Artificial Intelligence Report, 2021 Edition
Research Reports January 25, 2021Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.
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Behind the Campaign: Inner Nature
Research Reports January 25, 2021Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.
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Future of Programmatic Report, 2021 Edition
Research Reports January 18, 2021Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.
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Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach
Research Reports December 19, 2020Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.
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Behind the Campaign: Greetings from the Blockchain
Research Reports December 19, 2020Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.
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Behind the Campaign: Ask Troy-Bilt
Research Reports December 18, 2020Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.
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Behind the Campaign: Fire Safety VR Experience
Research Reports December 18, 2020ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.
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The State of Influence: Challenges and Opportunities in Influencer Marketing
Research Reports December 8, 2020The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.
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A Diversity Report for the Advertising/Marketing Industry (2020)
Research Reports November 17, 2020This report from AIMM concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.
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Consumer Neuroscience Report, 2020 Edition
Research Reports November 16, 2020Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.
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Extended Reality Report, 2020 Edition
Research Reports October 21, 2020The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.
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2020 Best Practice Guidelines for Agency Search Consultants
Research Reports August 10, 2020Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.
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The Internet of Things Report, 2020 Edition
Research Reports July 14, 2020The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.
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Growth and Opportunities in Content Marketing
Research Reports July 13, 2020In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.
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