POVs

Are NFTs the Future of Customer Loyalty Programs?
POVs May 18, 2023
Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.
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Insurers Provide a Master Class for Using Comedy in Advertising
POVs May 8, 2023
Matthew Schwartz, host of the Champions of Growth podcast, explores the peculiar trend of humor in advertising declining despite being a proven way to connect with consumers and offers some points of inspiration for marketers interested in injecting a little levity into their ads.
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Three Tips for Brands That Want to Take a Stand
POVs April 24, 2023
Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.
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Taming the MarTech Stack
POVs April 12, 2023
Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.
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Artificial Intelligence Doesn’t Exist… Yet
POVs April 10, 2023
Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.
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Breaking the B2B Sales and Marketing Stalemate
POVs March 28, 2023
Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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Four Tips for Discovering Your Own Brand Purpose
POVs March 8, 2023
Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.
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Three Ways Marketers Can Level Up Their Video Game Advertising
POVs March 4, 2023
Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.
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Why Purpose Is Doomed to Fail Without the Right Company Culture
POVs February 13, 2023
Many companies are focused on the external activities needed to ensure brand purpose comes off as authentic and meaningful in the minds of consumers. However, companies that ignore these steps for internally activating their purpose are setting themselves up for failure.
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What Marketers Can Learn from the QR Code Renaissance
POVs February 8, 2023
QR Codes are a perfect example of how technology does not move as fast as people think and marketers need to be careful not to get too ahead of their skis these days.
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Ignoring the Silver Economy Is Getting Costly for Marketers
POVs January 30, 2023
Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.
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It’s Time to Clean Up Purpose Washing
POVs January 20, 2023
Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.
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The Metaverse Doesn’t Exist…Yet
POVs January 20, 2023
Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.
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