POVs
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Viewing Business Transformation Through an Alternative Lens
POVs February 7, 2024To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.
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Three Tips for Embedding Purpose into Organizational Culture
POVs January 30, 2024Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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How Marketers Can Reel in Customers with In-Theater Advertising
POVs January 19, 2024With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.
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Five Marketing Predictions for 2024
POVs December 21, 2023To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.
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Future-Proof Yourself: Essential Skills for Thriving in an AI-Fueled Industry
POVs December 18, 2023Marketing Futures podcast host Mike Berberich shares some tips for how you can make yourself irreplaceable, even in a professional world drive by algorithms and neural networks.
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Six Lessons in Purposeful Marketing from 2023
POVs December 10, 2023Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.
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Building a Modern Marketing Tech Stack: Key Components and Best Practices
POVs November 28, 2023Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.
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Staying True to Your Purpose in Challenging Times
POVs November 19, 2023Beyond Profit host Ken Beaulieu provides some advice for how your brand can keep its purpose top of mind, even when facing market pressures.
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Pump Up the Volume on Podcast Advertising
POVs November 14, 2023Champions of Growth host Matthew Schwartz explores some reason why podcast advertising investment has waned and offers some tips for advertisers who want to get out ahead of the competition on the increasingly important channel.
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Prompt Like a Champ: Best Practices for Generative AI Prompts
POVs October 30, 2023Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.
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How to Win Over Purpose-Driven Gen Z
POVs October 16, 2023The Beyond Profit podcast's Ken Beaulieu covers how your brand can be more purpose-led, both internally and externally, and drive to solve social issues alongside Gen Z. In doing so, you'll gain a big competitive advantage.
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Marketing and Mental Health: Steps Your Brand Can Take to Combat a Crisis
POVs October 4, 2023Learn how your brand can lead the charge for mental wellness, both through messaging and with a commitment of resources for consumers and employees.
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Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing
POVs September 20, 2023Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.
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How to Improve Marketing’s Value Within the Organization
POVs September 20, 2023Champions of Growth host Matthew Schwartz asks key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improve their standing in the eyes of other executives.
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The Main Reason Why Purpose Initiatives Fail
POVs September 7, 2023Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.
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The Marketer’s Role in the Fight Against AI Bias
POVs August 22, 2023This POV from Marketing Futures covers how marketers can combat AI bias through the development, deployment, and monitoring stages.
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Do Marketers Actually Care About DEI?
POVs August 10, 2023A recent report on diversity within the industry suggests that marketing is currently 20 years behind U.S. census data. With almost all meaningful metrics suggesting marketing is lagging behind the rest of society and perhaps even moving backwards, it has become fair to ask, "Do marketers actually care about DEI?"
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It's Time for B2B to Go Big on Branding
POVs July 28, 2023Champions of Growth host Matthew Schwartz provides some valuable tips for B2B marketers to take a page out of the B2C playbook by going big on branding and achieving long-term success.
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