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  • Why Aren’t More Marketers Growth Hacking?

     POVs   July 12, 2023  

    Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.

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  • The Purpose of Having a Personal Purpose

     POVs   July 7, 2023  

    Ken Beaulieu shares tips for how employees can discover their personal purpose and for how brand managers can help them do so, while also aligning the brand purpose with the values of the team.

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  • How Marketers Can Effectively Connect with Gen Z

     POVs   June 27, 2023  

    Champions of Growth host Matthew Schwartz has uncovered a few tried and true ways to connect with gen Z effectively, as well as some things brands absolutely do not want to do when trying to win the business of the first digitally native generation.

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  • Four Ways to Build Consumer Trust in Your Brand Purpose

     POVs   June 16, 2023  

    Beyond Profit host Ken Beaulieu outlines why trust is so important to business success and provides four tips for how brands can make building trust a key piece of their brand purpose strategy.

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  • Your Brand Can’t Afford to Sleep on Sonic Branding

     POVs   June 16, 2023  

    Marketing Futures podcast host Mike Berberich explains the concept behind sonic branding, why it is such a powerful tool for brand marketers, and shares three tips for how you can begin leveraging the tactic.

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  • Five Ways to Power Brand Purpose with Nonprofit Partnerships

     POVs   May 19, 2023  

    Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.

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  • Are NFTs the Future of Customer Loyalty Programs?

     POVs   May 18, 2023  

    Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.

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  • Insurers Provide a Master Class for Using Comedy in Advertising

     POVs   May 8, 2023  

    Matthew Schwartz, host of the Champions of Growth podcast, explores the peculiar trend of humor in advertising declining despite being a proven way to connect with consumers and offers some points of inspiration for marketers interested in injecting a little levity into their ads.

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  • Three Tips for Brands That Want to Take a Stand

     POVs   April 24, 2023  

    Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.

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  • Taming the MarTech Stack

     POVs   April 12, 2023  

    Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.

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  • Artificial Intelligence Doesn’t Exist… Yet

     POVs   April 10, 2023  

    Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.

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  • Breaking the B2B Sales and Marketing Stalemate

     POVs   March 28, 2023  

    Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.

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  • Four Tips for Discovering Your Own Brand Purpose

     POVs   March 8, 2023  

    Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.

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  • Three Ways Marketers Can Level Up Their Video Game Advertising

     POVs   March 4, 2023  

    Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.

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  • You’re Innovating Wrong

     POVs   February 17, 2023  

    Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.

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  • Why Purpose Is Doomed to Fail Without the Right Company Culture

     POVs   February 13, 2023  

    Many companies are focused on the external activities needed to ensure brand purpose comes off as authentic and meaningful in the minds of consumers. However, companies that ignore these steps for internally activating their purpose are setting themselves up for failure.

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  • What Marketers Can Learn from the QR Code Renaissance

     POVs   February 8, 2023  

    QR Codes are a perfect example of how technology does not move as fast as people think and marketers need to be careful not to get too ahead of their skis these days.

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  • Ignoring the Silver Economy Is Getting Costly for Marketers

     POVs   January 30, 2023  

    Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.

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  • It’s Time to Clean Up Purpose Washing

     POVs   January 20, 2023  

    Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

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  • The Metaverse Doesn’t Exist…Yet

     POVs   January 20, 2023  

    Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.

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