Multicultural Excellence Awards
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Toyota Prius AWD
Multicultural Excellence Awards January 15, 2021Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.
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Why This Ad Celebrating Black Music Was So Successful
Multicultural Excellence Awards January 15, 2021To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.
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You Can’t Cancel Pride
Multicultural Excellence Awards January 15, 2021Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
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#BLACKGIRLSDO: My Black Is Beautiful at Essence Festival 2018
Multicultural Excellence Awards January 15, 2020Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.
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#DefyTheName
Multicultural Excellence Awards January 15, 2020Monica Lewinsky led a campaign to combat bullies by defanging one of their tactics: name-calling.
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#RedefineBlack: A Call for Change
Multicultural Excellence Awards January 15, 2020Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.
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360 Meditation by Nissan 360 Safety Shield
Multicultural Excellence Awards January 15, 2020Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.
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Altuve Quits
Multicultural Excellence Awards January 15, 2020DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.
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America's Best Toy Shop
Multicultural Excellence Awards January 15, 2020Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.
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Animales Místicos
Multicultural Excellence Awards January 15, 2020Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.
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Being a Kid Is Tough
Multicultural Excellence Awards January 15, 2020The California Milk Processor Board strategized a campaign to target millennial parents.
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Changing the Game
Multicultural Excellence Awards January 15, 2020As the brand committed to empowering everyone, Microsoft designed the first controller for gamers with limited mobility that enhances their gaming experience and empowers them to compete in new ways.
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Don't Hate Me Because I Am LGBTQ+
Multicultural Excellence Awards January 15, 2020Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.
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Dream Crazy
Multicultural Excellence Awards January 15, 2020The “Dream Crazy” campaign celebrates inspirational athletes that have pushed their sports (and sometimes the world) forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team.
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First Shave
Multicultural Excellence Awards January 15, 2020In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.
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Go Back to Africa
Multicultural Excellence Awards January 15, 2020Black & Abroad wanted to reinforce its position as a leader in redefining world experiences for the modern black traveler.
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Join Us for Good
Multicultural Excellence Awards January 15, 2020Eastern Bank’s “Join Us For Good” campaign is the powerful articulation of its brand purpose, welcoming all customers, colleagues, and communities to join a movement focused on building advocacy, embracing social responsibility and helping improve equality in the communities Eastern Bank serves.
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Kim Jung Gi
Multicultural Excellence Awards January 15, 2020To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.
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Life Reflected
Multicultural Excellence Awards January 15, 2020Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.
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McDonald’s Rise N’ Rave
Multicultural Excellence Awards January 15, 2020A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.
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