Industry Insights
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In Memoriam: ANA & WFA Remember Ben Jankowski
Pulse January 30, 2024Industry veteran Ben Jankowski passed away over the weekend. For many years he was head of global media at Mastercard. Prior to that, he worked at agencies including OMD, BBDO, Wells Rich Green, and Grey. More recently, he was founder of Modern Media Solutions and consulted with R3. He touched many in the industry and, in these reflections compiled by ANA Group Executive Vice President Bill Duggan, his friends at ANA (Association of National Advertisers) and WFA (World Federation of Advertisers) fondly look back on our relationship with him.
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How to Communicate Brand Purpose
Pulse January 29, 2024While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast.
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Agency Searches and Reviews: What Type of Consultant Is Right for You?
Leading Edge January 26, 2024There are many valuable consulting specialties. Regarding agency searches or reviews, a pitch consultant and an agency search or review consultant provide valuable yet distinct services from one another at different budget levels.
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Chris Cardetti of BARKLEY on Why Brands Need to Create Tangible Actions
Pulse January 25, 2024Chris Cardetti, chief strategy officer at BARKLEY is participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.
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Crisis Management in Digital Marketing
Leading Edge January 25, 2024While crises are to be avoided, businesses experiencing a crisis can manage it in a way that maintains and even strengthens customer trust. This is particularly crucial for small businesses, where a strong customer relationship is a significant competitive advantage. But how can small businesses navigate these turbulent waters and come out stronger? What lessons can they learn from larger businesses that have faced and overcome similar challenges?
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Kiri Masters of Acadia Discusses Retail Media
Pulse January 25, 2024Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.
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3 CTV Advertising Trends for 2024
Leading Edge January 24, 2024CTV advertising is booming. The category is expected to grow from $12.9 billion in 2020 to $42.5 billion by 2028. But other than a potential uptick in revenue, what does that mean for media companies?
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Ethical Practices Advance Growth — 2023 ANA Compliance Report Published
Ethics Issue Alerts January 24, 2024The ANA's latest report on ethics compliance reviews the types of consumer marketing ethical inquiries involving direct and digital advertising, including privacy, that were processed by our ethics team and Committees in 2023.
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The Top Trends Shaping the Media Industry This Year
Leading Edge January 24, 2024After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.
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Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns
Budgeting Brilliance January 23, 2024Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.
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What Your CEO Really Thinks
Pulse January 23, 2024Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.
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Ben Grossman of DONER on the Importance of Big Ideas
Pulse January 22, 2024What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Denise McDevitt, SVP of award programs at ANA, spoke with Ben Grossman, chief strategy and integration officer at DONER, about participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge.
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Why You Need a RFM Revamp
Leading Edge January 22, 2024Making it through the holidays is the hardest part of a retail marketer’s job. But, after the New Year, it’s hardly time to sit back and relax. What comes next can make or break how successful the next year could be.
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Simon Au of Kraft Heinz on Taking Risks
Pulse January 19, 2024What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Simon Au, executive creative director at The Kitchen @ Kraft Heinz and 2024 ANA In-House Excellence Awards Top Jury Judge.
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Skincare Creative Elements That Drive Performance on Meta
Leading Edge January 19, 2024Knowing that ads and influencers matter a lot, brands want to make sure that they’re developing creative that resonates and achieves business goals. VidMob researched the effect of different creative decisions of 803 creatives across 3.6 billion impressions on Meta properties including Instagram and Facebook; we’ve uncovered high-performing creative strategies for skincare advertisers that appeal to Meta audiences. Below are some of our findings.
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Account-Based Experience and Beyond: Transforming Martech in the Pursuit of Revenue
Leading Edge January 18, 2024Earn more revenue with Account Based Experience (ABX) and Lifecycle Revenue Marketing. Transform your B2B marketing strategy with a unified approach.
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How These Two SMBs Supported the LGBTQ+ Community on a Shoestring Budget
Budgeting Brilliance January 17, 2024Learn how the Los Angeles LGBT Center and Taimi navigated budget constraints to deliver meaningful campaigns that supported the LGBTQ+ community.
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Prioritize Time and Focus Where It Matters
Leading Edge January 17, 20242024 is here! A new year means new numbers to hit for marketers. As responsible marketing leaders, we’ve held our strategy and budgeting sessions and identified our 2024 goals.
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Marketing Performance Versus Business Performance: What to Prioritize?
Leading Edge January 16, 2024The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives.
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Russ Meyer of CVS Health on Driving Action
Pulse January 16, 2024What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Russ Meyer, executive director of brand strategy and innovation at CVS Health and 2024 ANA In-House Awards Top Jury Judge.
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