CMO Content

Two New Resources to Accelerate Your DEI Initiatives
CMO Content June 20, 2021
During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.
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The Global CMO Growth Council B4H Summit Recap
CMO Content May 4, 2021
During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.
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The Global CMO Growth Council B4H Summit
CMO Content April 22, 2021
With its inaugural B4H Summit, the Global CMO Growth Council is reframing the role of marketing from B2B or B2C, to B4H — "Brands for Humans."
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Progress Report, Q1 2021
CMO Content April 15, 2021
The Global CMO Growth Council provided a progress report for Q1 2021 for each of its four Growth Priorities.
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Stop the Hate — The Rise in Violence Against Asian Americas
CMO Content March 30, 2021
This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.
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Recruiting Diverse Candidates
CMO Content March 25, 2021
The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.
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Key Action Steps to Improve Diversity in the Marketing Department
CMO Content March 19, 2021
The Global CMO Growth Council held a joint session of the Talent and Marketing Organization and the Society and Sustainability working teams. They focused on how to source and hire diverse entry-level candidates and key action steps to improve diversity in your marketing department.
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Preparing for the Future of the Media Landscape — Customer Data Resilience
CMO Content March 19, 2021
CMOs shared how they are adapting their own business strategies that rely on customer data.
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Global CMO Growth Council Progress Report: February 2021
CMO Content March 11, 2021
The world’s top CMOs are making strong advancements across global growth mandates in four priorities: Brand, Data, Talent, and Society. Read about their progress to transform the marketing industry into a force for growth and a force for good, in this update from February 2021.
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Insight from Growth Council Task Force on Small/Mid-Sized Companies
CMO Content February 26, 2021
The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.
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What Marketing Talent Wants
CMO Content February 18, 2021
The ANA participated in a global research study sanctioned by the World Federation of Advertisers (WFA) to identify “What Marketing Talents Want.”
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