CMO Content | Marketing Knowledge Center

Creativity, Digital Experiences, and AI — from Adobe

CMO Content November 15, 2023

Scott Belsky, Chief Strategy Officer and EVP, Design and Emerging Products at Adobe, explains why creativity and personalized digital experiences will change everything — and shares his view on “The Five Waves of Change.”

view

Elevating Creativity for Impact

CMO Content November 15, 2023

Spencer Fox, SVP, Global Business Lead at LIONS Advisory introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework identifies the three levels a brand organization, regardless of sector or size, needs to develop to deliver a culture of creative effectiveness.

view

The Business Guide to AI (for CMOs)

CMO Content November 15, 2023

The sixth annual ANA Global CMO Growth Summit brought together an unprecedented panel of the world's leading AI companies to address the delegation on Generative AI for marketers.

view

A Wake-Up Call for CEOs

CMO Content November 9, 2023

The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.

view

The Business Guide to AI

CMO Content November 9, 2023

This guide is a practical and actionable platform for CMOs to integrate AI into their practices brought to you by the ANA Global CMO Growth Council and Bloomberg Media.

view

The Business Guide to AI presented by Bloomberg Media

CMO Content November 9, 2023

The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.

view

Have Marketers Lost Their Seat at the C-Suite Table?

CMO Content November 7, 2023

In 2023, ANA partnered with McKinsey to research the CEO and CMO role. This presentation, delivered during the 2023 ANA Global CMO Growth Summit in Orlando on October 24, identifies three primary areas of misalignment between CEOs and CMOs when it comes to driving the growth agenda.

view

Two Global CMO Growth Council Leaders Share Insights from the 2023 Global CMO Growth Summit

CMO Content November 2, 2023

During the sixth annual Global CMO Growth Summit in Orlando, over 250 CMOs and Industry Leaders shared insights, experiences, and inspiration for accelerating business growth with impact. Hear from Shenan Reed, SVP, Head of Media at L'Oréal, and Douwe Bergsma, CMO at Piedmont Healthcare.

view

AI and the Era of the Copilot

CMO Content October 26, 2023

In this presentation, shared during the 2023 ANA Global CMO Growth Summit, Microsoft's Mauricio Ferreira reveals how the center of gravity for AI has shifted. Find out why we are now entering the era of the Copilot — and how you and your brand can benefit.

view

Building a Culture of Creative Effectiveness

CMO Content October 23, 2023

The WARC white paper Building a Culture of Creative Effectiveness outlines a newly developed framework for brand organizations wanting to develop a culture of creative effectiveness.

view

Executive Summary of the IRG Oxford Said Impact Study

CMO Content October 19, 2023

Companies today are no longer defined solely by their capacity to generate profits for shareholders and are increasingly seen as integral parts of a larger societal ecosystem. The Institute for Real Growth’s Impact Study explores this paradigm shift, identifying the drivers of Humanized Growth and specifically the role of the CMO and Marketing.

view

ANA Global CMO Growth Council — Data, Technology, and Measurement Working Team: Q4 Update

CMO Content October 17, 2023

On October 10, the ANA Global CMO Growth Council Data, Technology, and Measurement Working Team conducted a special two-part executive forum to cover Marketing Technologies and Valuable Customer Engagement. This presentation covers the material presented.

view

Sustainability Sector Index | Prepared by Kantar Exclusively for the ANA Global CMO Growth Council

CMO Content October 17, 2023

Brands need to define how to respond to the sustainability revolution and the changing values of consumers, society, and the marketplace. The Sustainability Sector Index report from Kantar aims to inspire and guide you to put social and environmental sustainability at the heart of your brand strategy.

view

ANA Global CMO Growth Council Quarterly Progress Update — Data, Technology, and Measurement

CMO Content July 25, 2023

The CMO Growth Council met to discuss how to best streamline the digital media supply chain (especially programmatic) to reduce inefficiency.

view

Three Visions of the Future of AI for Customer Engagement: 2027 Scenarios

CMO Content July 20, 2023

The ANA Global CMO Growth Council and the Management and Business Review organized a forum with leading experts to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Participants outlined the steps we should take today to address these possibilities and prepare for 2027.

view

Management and Business Review Special Double Issue: AI for Customer Engagement

CMO Content July 19, 2023

This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future.

view

Share All Three 2021 Issues of MBR with Your Teams and Everyone You Know — and Encourage Them to Share with Everyone They Know

CMO Content July 18, 2023

The Management and Business Review is meant for everyone in the business community, around the world. To get it into the hands of as many people as possible, we request that you share all three 2021 issues with everyone you know.

view

RECAP: 2023 Global CMO Growth Council at Cannes

CMO Content July 14, 2023

The Global CMO Council recaps the “Accelerator Forums” held throughout the week at Cannes 2023.

view

Insights from the ANA Global CMO Growth Council Accelerator Forums at the 2023 Cannes LIONS International Festival of Creativity

CMO Content June 28, 2023

During the sixth annual ANA Global CMO Growth Council Leadership Assembly and Accelerator Forums at Cannes, CMOs and Industry Leaders shared insights, experiences, and inspiration for accelerating business growth with impact.

view

The 2023 CMO’S Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability and Inclusive Innovation

CMO Content June 20, 2023

As leading companies bake sustainability into their business growth strategies, there is a unique opportunity for marketers to bring a deep knowledge of customer needs and cultural insights to the table. This compendium provides case examples to help all CMOs accelerate their progress and drive more growth.

view