B2 Awards
-
FirstEnergy Created a Drone Safety Zone Racing Game
B2 Awards June 28, 2024Beyond successfully delivering significant customer engagement and spreading awareness on drone/powerline dangers, the Drone Safety campaign contributed to an increase in positive sentiment for FirstEnergy (as nearly six in 10 people indicated a more positive brand perception).
view -
FirstEnergy’s "Light the Way" Campaign Aimed to Build Trust
B2 Awards June 28, 2024FirstEnergy’s “Light the Way” campaign was born from the need to rebuild trust and understanding around its commitment and value to employees and customers. It has effectively reignited positive momentum in brand health through the eyes of its customers and through the lens of its engaged customer relationship (ECR) index, which scores the brand against peer utilities in the U.S.
view -
How RBC Capital Markets Drove Executive Engagement with a Podcast
B2 Awards June 28, 2024To engage C-suite executives and drive deeper awareness of its know-how in navigating the mergers and acquisitions, RBC Capital Markets (RBCCM) launched a hit podcast.
view -
This Sophisticated Campaign from Kestra Financial Helped Grow the Business
B2 Awards June 28, 2024Faced with the reality that many of its target prospects weren’t aware of the brand. Kestra Financial created an integrated campaign that leveraged public relations, precision targeting, and innovative lead scoring tactics to increase brand visibility and engagement.
view -
How Volvo Revolutionized Trucking Through Digital
B2 Awards June 25, 2024Volvo Trucks North America successfully launched the all-new Volvo VNL with a groundbreaking digital-first strategy that redefined industry standards.
view -
Podcasting for Powerful B2B Connections
B2 Awards June 25, 2024Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.
view -
Stein IAS Launches a Game-Changer for B2B Marketing
B2 Awards June 25, 2024Stein IAS revolutionized B2B marketing with the creation of the first Global Most Valuable B2B Brands Index, providing compelling data to support increased brand investment.
view -
T-Mobile Celebrates 5G Trailblazers
B2 Awards June 25, 2024T-Mobile for Business recognized groundbreaking 5G technology applications with the Unconventional Awards, highlighting industry disruptors and innovative uses across various sectors.
view -
How Embraer Sought to Accelerate Opportunity
B2 Awards June 24, 2024Embraer’s “Accelerate Opportunity” brand launch film has achieved more than 2 million views on various social channels globally. The company aimed to identify the differentiating characteristics of the brand that resonate with the market, as well as activate interest in a global market.
view -
This Company Showed “Where Happiness Is Built In”
B2 Awards June 24, 2024By building on who Enfuce is, its Finnish heritage, and the role its charismatic leaders have played in growing the business to where it is today, the company created a brand platform and visual identity that was at once authentic to Enfuce’s personality, culture, and values and a breath of fresh air in the fintech market.
view -
How FedEx Office Used a Real-Life Story to Win SMB Business
B2 Awards June 22, 2024To win over the coveted audience of small and medium business owners, FedEx Office launched a multi-channel campaign that told how it helped one business owner take their dreams from reality.
view -
How Pink Fund Used Provocative Messaging to Win Over Corporate Donors
B2 Awards June 22, 2024Pink Fund increased corporate donations and sponsorships by crafting a campaign that used provocative messaging to shed light on an unrecognized part of the battle against breast cancer.
view -
How This Trucking Company Drove Personalization
B2 Awards June 22, 2024PACCAR is an established leader in the trucking industry, controlling 17 percent of the industry’s market share; however, as the company has seen the demographics of trucking start to change, the brand understood that it needed to reflect that change.
view -
USPS Delivers Sales Enablement at Scale
B2 Awards June 22, 2024The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.
view -
YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
view -
This Food Company Grew Relationships with Meat-Buyers Through Direct Mail
B2 Awards June 14, 2024Seaboard Foods undertook to entice B2B buyers with a unique direct-mail effort.
view -
Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals
B2 Awards February 20, 2024Principal Financial Group promoted the business advantages of employee benefits.
view -
Henkel Scales Up Account-Based Marketing
B2 Awards September 11, 2023Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.
view -
USPS Thinks Big and Connects Locally
B2 Awards September 11, 2023The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.
view -
Accelerating Mortgages: The RCG Calculator Success Story
B2 Awards September 8, 2023RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
view