B2 Awards
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How Tableau Used Content to Build Its Data Leadership Collective
B2 Awards July 2, 2024To promote and drive engagement with its Data Leadership Collective (DLC), Tableau created a customized landing page, complete with regular content updates and other useful features. The brand promoted this page using a mix of digital and social tactics.
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Cisco Creates an Immersive Training Event to Upskill Sellers
B2 Awards July 1, 2024Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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Cisco Live Provides Educational Offerings Through Immersive Experiences
B2 Awards July 1, 2024For its Cisco Live 2023 event, Cisco executed various immersive activations and experiences to provide IT professionals with a platform to learn, network, and celebrate with peers.
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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal
B2 Awards July 1, 2024Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.
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ServiceNow Wowed Executive Prospects with This Experiential Activation
B2 Awards July 1, 2024To attract high-profile business leaders to its Executive Circle program — in which they can interface and solve problems with peers — ServiceNow created an experiential activation that leveraged one of Australia's most prestigious portraiture competitions.
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Carhartt's Uniforms: A Competitive Edge for Business Decision Makers
B2 Awards June 30, 2024Carhartt deployed an omnichannel campaign — spanning video, rich media, website, trade show, display, and social — to position its company gear offering as a driver of business success.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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How AI Democratizes the Power of Celebrity: Lenovo’s Story
B2 Awards June 30, 2024Lenovo capitalized on AI to give small businesses the opportunity to engage Queen Latifah as a spokeswoman.
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How Lincoln Unified Its Digital Presence to Build Better Connections
B2 Awards June 30, 2024Lincoln Property Company consolidated its digital presence into a single hub for thought leadership and solutions to streamline the user experience and reinforce its brand message.
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How PwC Bridged the Trust Gap in Business Leadership
B2 Awards June 30, 2024PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
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The ABX Factor: Samsung Knox's Personalized Revolution
B2 Awards June 30, 2024Samsung's personalized ABX campaign for Knox successfully targeted major publishing companies, driving significant sales and engagement through highly customized marketing strategies.
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The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
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This Brand Gave a Masterclass in Executing an Effective Loyalty Program
B2 Awards June 30, 2024Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.
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This Brand Won New Business by Encouraging Consumers to Take Small Steps with Energy Efficiency
B2 Awards June 30, 2024To help drive awareness of the brand and inform customers of its energy-efficiency programs, Rhode Island Energy created a multi-channel campaign that encouraged prospects to take small steps toward more efficient and ethical energy use.
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This Company Combatted Bias in its New Campaign
B2 Awards June 30, 2024The construction equipment category consists of integrated campaigns that all look and feel the same. The “Go With Lou” idea was a highly creative and strategic approach to countering the North American bias against Chinese manufacturers while at the same time grabbing the attention of the industry and significantly raising awareness for the LiuGong brand.
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Upwork Breaks Through the YouTube Noise with Authenticity
B2 Awards June 30, 2024Upwork's original web series redefined freelance content on YouTube, driving a 350 percent performance spike by providing vetted, authentic advice from seasoned freelancers.
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Azure Creates Four Distinct Homepages to Meet Consumer Needs
B2 Awards June 29, 2024Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.
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Ecolab Launched a B2B Campaign to Fight Climate Change
B2 Awards June 29, 2024By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.
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Manufacturer Fleetguard’s Successful Brand ReLaunch
B2 Awards June 29, 2024Fleetguard gained momentum in the market, which was proved by accelerated new user traffic of 179 percent in the first month alone after a full global brand launch. Fleetguard now brings customers to the forefront, highlighting how filtration science ensures their engine and equipment run cleaner and longer.
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This Zoetis Docuseries Documented the Transition of Ranches Through Generations
B2 Awards June 29, 2024Zoetis launched a docuseries sharing the stories of ranchers to build long-term brand health and saliency in the face of increased competition.
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