B2 Awards

Pro Bono: The Not-So-Happy Elf
B2 Awards August 12, 2021
Stein IAS helped start the conversation about mental health between parents and children earlier with a new children’s book, The Not-So-Happy Elf. Two alternate viewing experiences, including an augmented reality experience, were offered to get people engaged and donating to the Child Mind Institute and 42nd Street.
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Products with Purpose
B2 Awards August 12, 2021
DSM developed a campaign that elevated the brand above a crowded marketplace by focusing on what matters in their industry: helping people live better lives through nutrition.
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Project Conquest
B2 Awards August 12, 2021
Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.
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Project North Star
B2 Awards August 12, 2021
Through a transparent rebrand, Coldwell Banker Real Estate reinforced its core values, message, and design to show that it is poised for growth and committed to empowering its network to leave their mark on the world of real estate.
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Promoting Aluminum’s Sustainability Through Sports
B2 Awards August 12, 2021
Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.
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Publicis Sapient Brand Launch
B2 Awards August 12, 2021
“Behind the Brand” highlighted the creation of a new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner.
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Put the “U” Back in Syrac_se
B2 Awards August 12, 2021
The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.
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Ready For Virtually Anything
B2 Awards August 12, 2021
Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.
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RealVitalize Sales Materials
B2 Awards August 12, 2021
Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.
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Recruiting Health Care Workers with the “Caring Gene”
B2 Awards August 12, 2021
Iroquois Healthcare Association promoted recruitment for nursing homes/long-term care facilities by appealing to people with an instinct to care for others.
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Rise Interactive Drives Revenue with Account-Based Marketing
B2 Awards August 12, 2021
Rise Interactive used account-based marketing supported by a rich portfolio of content to pursue clients.
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ROI Calculators
B2 Awards August 12, 2021
Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.
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Sales Enablement Program — Trelleborg Docking and Mooring
B2 Awards August 12, 2021
The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.
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Samsung Elite
B2 Awards August 12, 2021
Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.
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Say Goodbye
B2 Awards August 12, 2021
Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.
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Selling Video Conferencing as a Collaboration Tool
B2 Awards August 12, 2021
Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.
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ServiceNow Generates $895 Million in Net New Annual Contract Through ABM
B2 Awards August 12, 2021
Software company ServiceNow undertook an account-based marketing campaign to expand its business.
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Shell Flightpath: Opening Up New Markets
B2 Awards August 12, 2021
Flightpath, Shell Aviation’s first digital thought leadership hub, brought together expert voices and a full range of solutions to the airline C-suite.
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Showcasing Design Paper with a “Lookbook” of Artists’ Work
B2 Awards August 12, 2021
Mondi promoted a new line of design paper with a “lookbook” that showcased the appeal of artists’ work when rendered on Mondi’s paper.
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Sounds of the Season
B2 Awards August 12, 2021
Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.
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