PROCUREMENT SERIES: The Year of Mediapalooza / Reviewmageddon: What Can Marketers Learn?

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In 2015 there was an unprecedented number of agency reviews. What led to all these reviews and what can marketers learn from them? In this webinar, the presenter will share insights on the impact the transparency issue has on agency holding companies and will discuss current pressures and expected agency reactions. They will also discuss areas where marketers and agencies will look for savings in these round of reviews, as well as alternative revenue sources and ancillary fees incorporated into the agency-marketer relationship.