ANA Legal & Regulatory Webinar Series: The Promise & Peril of Comparative Advertising

**** This webinar was rescheduled from May 10, 2016. ****

Comparative advertisements can be powerful drivers of consumer purchasing decisions. But comparative ads are highly unpopular with the competitor that is the subject of the comparison, and therefore comparative advertisements are among the most frequently challenged advertisements both in Lanham Act false advertising suits and at NAD. In this webinar, Larry Weinstein, the co-chair of Proskauer Rose’s advertising litigation practice who has been litigating false advertising cases for nearly 30 years, will discuss best practices for defending and challenging comparative advertisements. The webinar will cover the different standards Lanham Act courts and the NAD apply to comparative advertisements; proper and improper test methods for substantiating comparative advertising claims; avoiding bias in comparative testing; statistical methods applicable to comparative advertising claim substantiation studies; and common pitfalls that doom comparative advertising campaigns.

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