The Undeniable Impact of High-Value B2B Brands (B2B Thought Leader Webinar Series)

An astonishing fact: the top-100 B2B brands have a total enterprise value of a trillion dollars greater than their B2C counterparts*. A less astonishing fact: the B2B top-100 have a total brand value of nearly a trillion dollars less than their B2C peers. The clear conclusion: the upside potential for B2B brands is enormous and waiting to be exploited. At this session, dive deep into the undeniable, multi-dimensional impact of stronger, higher-value B2B brands – from marketing and talent impact to financial and shareholder out-performance.
*Brand Finance Most Valuable B2B Brand Index 2023

Key Takeaways from the session:

• The value of B2B brands relative to B2C brands
• The research-validated case for building stronger B2B brands
• Key focus areas to measure and drive brand strength improvements

Related Content