The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future | Webinars | Events & Webinars | ANA

The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future

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Join Meredith for the unveiling of an ambitious, national study on American women that will reveal for the first time the psychological effects of the pandemic and how consumer behaviors will change as a result. In this webinar, marketers will learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future. This session will also feature Kantar's top futurist with an urgent forecast: "Disruption is the New Normal."

Note: This session will be pre-recorded, followed by a live Q&A with all panelists.

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when

Start: Thursday, April 8, 2021 at 3:00pm

End: Thursday, April 8, 2021 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Liz Vaccariello
VP, Group Editorial Director
Meredith

J. Walker Smith
Chief Knowledge Officer, Brand & Marketing
Kantar

Dr. Josh Ackerman
Associate Professor of Psychology & Marketing
University of Michigan

Britta Cleveland
SVP
Meredith Research Solutions