Focus on the Metrics that Matter: Rewrite your TV Measurement Strategy

This event is over.

There's never been a better time to experiment on TV. Viewership is up and it's a buyers' market.

Marketers cannot afford to stick with the status quo of TV measurement, yet fully embracing new cross-screen measurement solutions can feel challenging. This webinar will cover how marketers can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.

Attendees will learn:

Why the TV industry is at an inflection point, and how the current environment amplifies existing challenges and opportunities
Why cross-screen reach frequency is the most effective metric to inform your future strategies for balancing CTV and Linear TV investments
How attribution will help bridge the gap between TV and digital teams to provide consumers exceptional experiences