How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19

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As cities began to enforce "shelter in place orders" due to COVID-19 and more consumers were staying at home, our daily routines were dramatically affected. Gyms were closing, and home fitness equipment was beginning to rapidly go out of stock online. It was clear that our lives - and normal workout schedules - just weren't the same anymore.

To help out consumers without access to an at-home gym or fitness app, RXBAR worked with its existing influencer database to provide free, daily workouts through Instagram Live. In this session, hear how what started as a content idea grew into a larger, loyal community and positive support system - all while averaging thousands of views per Live.