Marketing’s Vital Role in Tackling the COVID-19 Pandemic

This event is over.

The COVID-19 pandemic has disrupted almost all aspects of consumers’ lives and created widespread drops in confidence. The efforts of medical personnel, elected officials, and government agencies to tackle the threat have taken center stage in media reporting. But marketers have also been playing a vital role. In this session we will highlight the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.