Launching B2B Marketing and Sales Programs in a Virtual World (B2B Marketing Series)

This event is over.

There is little doubt the current and future B2B channel and sales enablement landscape is forever changed. Traditional channel activities like in-person events, face-to-face meetings, and personal connections may come back, but not likely anytime soon. So how do enterprise marketers try to engage, motivate and inform their reseller network in the new virtual world? This session showcases a recent Case Study featuring Lenovo, and their agency partner Cargo, on how they launched a major channel initiative using a “entertain them” first strategy. Taking cues from ESPN SportsCenter, the Lenovo + Cargo team will share how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.

Key Takeaways:

How to use incentives to increase registrations and duration of viewership
Why themes improve continuity and maximize engagement
Speaker strategies and video production techniques to improve professional appearance
Effective email cadence and messaging strategy for optimal registrations and attendance
How to motivate internal teams and external partners to attend
Strategies for monitoring live chats and responding in real-time