Cleveland Clinic CMO's Perspective On Healthy Metrics

This event is over.

Cleveland Clinic is a nonprofit, multispecialty academic medical center and one of the largest and most respected hospitals in the nation, attracting patients from all 50 states and more than 70 countries. Paul Matsen, Chief Marketing and Communications Officer of Cleveland Clinic, has been called a "CMO you should know" by Advertising Age. Paul will share perspective on various issues including what CMOs are expecting from their marketing budgets, using data to drive strategic marketing decisions, customization of messaging, and more. This presentation, originally shared at the 2012 ANA Advertising Financial Management Conference, was one of the event's highest-rated sessions.