Multicultural & DEIB Marketing
Fostering and promoting DEIB is an imperative for all marketers, internally and externally; dispelling stereotypes and false narratives around multicultural marketing and general belonging benefits all people and allows people to feel seen, cared for, and safe to be themselves. Below are resources that help marketers create change outside and inside their organizations.
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Diversity in Marketing Research and Consumer Insights
ASK Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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