Future of B2B

Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.

Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.

Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.

Wells Fargo shared four principles that it credits with improving its business-to-business operations.