CMO: Trends and Resources

During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of a CMO survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.

Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.

Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.

ANA's CMO 90 Day Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help your first 90 days as CMO (or a marketing leader at any level) a success.

What are CMOs current concerns, and how are they overseeing marketing at their companies?

Over 250 CMO delegates, collectively representing over 50 percent of the world’s marketing investments, concluded the 2024 Global CMO Growth Summit with a shared commitment to accelerate progress toward Growth Council priorities for 2025.

In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.

This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies that leverage multicultural media for business growth.

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business. This presentation was shared by BCG executives during the 2024 Global CMO Growth Summit in Orlando.

For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.

These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.

No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market

For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.

As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.

You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.

According to our 2024 survey in partnership with Boston Consulting Group (BCG), of over 200 CMOs in seven countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

Staying ahead of an increasingly complex marketplace requires advanced capabilities in three key areas. It’s not easy being a retailer’s chief marketing officer these days, due to the following reasons discussed in this piece.

In his remarks at the ANA’s 2024 Advertising Financial Management Conference, ANA CEO Bob Liodice shared the results of a survey of CMO’s that illuminates their investment priorities.