Explore the Best Money Slides of 2024

Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.

Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.

National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.

Learn the best practices for establishing governance for AI technologies in your organization, which are shared by Krista Sande-Kerback, formerly of IBM.

The ANA shares survey data that illuminates how more and more organizations have developed in-house agencies since 2008.

In his remarks at the ANA’s 2024 Advertising Financial Management Conference, ANA CEO Bob Liodice shared the results of a survey of CMO’s that illuminates their investment priorities.

Douwe Bergsma, CMO at health care provider Piedmont, shares a framework for assessing the maturity of a modern marketer’s capabilities.

Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.

Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.

Consultant and author David H. Lipsey shares a framework for assessing the maturity of your organization’s adoption of digital asset management (DAM) that was developed by the Center for Advanced Studies in Digital Asset Management (CASDAM).

At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.

Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.

Creative staffing agency Cella shares research from Randstad Digital that identifies the percentage of in-house agencies with different staff headcounts.

Creative staffing agency Cella shares research from Randstad Digital that identifies what percentage of in-house agencies’ work, on average, relates to Tier 1, Tier 2, Tier 3, or growth marketing.

Morgan Stanley Research identifies applications of artificial intelligence (AI) that have already begun to yield gains in productivity.

At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice visualized the results of a survey of CMOs that ranked what these leaders believe are the best marketing applications for artificial intelligence (AI).

The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.

The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.

Health care technology company Medtronic shares the advantages and disadvantages of workflow tools that include Smartsheet, Teams, MS Project, Trello, and Workfront.

CognitivePath schematizes five steps that can be taken across five areas to help your organization’s marketing function achieve AI maturity.