Account-Based Marketing (ABM): Trends and Resources

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

ABX represents a more holistic, data-driven approach that spans marketing, sales and customer success. Already, B2B firms are using ABX to transform B2B customer engagement and growth strategies.

Northwestern University’s Jonathan Copulsky discussed why technology alone can never be the answer to better account-based marketing (ABM) outcomes and provided some ways in which marketers must ensure they’ve got the right data sets to power technological solutions.

Twogether’s Minaz Tejani shared how his team assisted the London Stock Exchange Group to achieve an ostentatious goal by creating an account-based marketing program that transformed data into meaningful action.

Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).

Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.

Is account-based marketing right for my organization?

There’s a good chance most of us are familiar with the place of “relationships” as one of the key outcome groups of ABM (reputation, relationships, revenue, retention). What’s discussed less is the importance of all the other relationships that contribute to long-term ABM success, such as the ones we need to build internally, those that exist between our systems, data, and technology, and the connection between relationships and ROI.

Kyndryl created a series of programmatic modular campaigns designed specifically to enable field marketers to grow reputation and relationships in their accounts. These include media partnerships, events programs, and visits to Kyndryl Delivery Centers and experts around the world.