Marketers Elevating the Black Community
February is Black History Month, a period that celebrates the strengths and achievements of the Black community and that strives to advance the causes most important to its members. In keeping with this important theme of the month (and beyond), consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating the Black community, making its members feel seen, and supporting causes that they champion.
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Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative
Multicultural Excellence Awards December 30, 2021With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural Excellence Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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