In-House Agency Committee Meeting, Hosted by Jones Lang LaSalle (JLL)

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. CT)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20a.m. CT)

III. MEMBER ROUNDTABLE DISCUSSION: MEASURING THE VALUE OF IN-HOUSE AGENCIES (10:20 – 11:00a.m. CT)
According to the ANA’s 2023 Continued Rise of the In-House Agency report, cost efficiencies ranked as the primary benefit of in-housing, consistent with survey results since 2008. Can internal teams quantify their contributions in other meaningful ways? Join us for a roundtable discussion that speaks to the bottom line benefits all in-house agencies must demonstrate to maintain and grow their scope. Come prepared to ask questions and share your advice.

Moderator:
Mickey Ramirez, Executive Director, Brand – Advocate Aurora Health

IV. JONES LANG LASALLE (JLL CREATIVE): OPTIMIZING WORKFLOWS TO INCREASE OUTPUT AND DECREASE TIMELINES (11:00 – 11:35a.m. CT)
Our hosts, JLL, will take us behind the curtain with an exploration into the process of how the Property Marketing and Creative team tackles a branding project from start to finish. JLL has created an innovative project management plan that minimizes hours while increasing output. Discover the techniques that may already be within your team’s capacity to transform process today.

Speakers:
Joel Caracci, Associate Director of Creative Operations – JLL
Shaina Nielson, Creative Director, JLL Creative – JLL

V. BREAK (11:35 – 11:50a.m. CT)

VI. WHIRLPOOL (WoW STUDIOS): KITCHEN COUTURE BY KITCHENAID (11:50a.m. – 12:25p.m. CT)
What if the most coveted kitchen appliance could inspire couture? How might a design icon become a designer icon? WoW Studios, the in-house production studio of Whirlpool, combined KitchenAid’s iconic stand mixer with the brand’s 2023 color of the year, hibiscus, into a capsule collection that celebrated both form and function. This award-winning case study is a demonstration of a brand leaning into culture to create a can’t miss activation.

Speaker:
Otto Linwood, Senior Director, Head of Production, Operations & Content Studio – Whirlpool

VII. CATERPILLAR (IRONWORKS): EMBRACING CREATIVITY IN B2B MARKETING (12:25 – 1:00p.m. CT)
IRONWORKS is the creative engine behind Caterpillar, the Fortune 100 construction company. In 2023, IRONWORKS were awarded for their take on the best-selling children’s book Goodnight, Goodnight, Construction Site to promote their latest Cat Trial. That creativity flourished internally as well when IRONWORKS utilized a non-traditional approach of raw and authentic employee storytelling. Here, we’ll learn more about IRONWORK’s infrastructure and journey.

Speakers:
Troy Johnson, Creative Director, Ironworks – Caterpillar
Carrie Wallendal, Director, Ironworks and Marketing Operational Excellence, Chief of Staff – Caterpillar

VII. NETWORKING LUNCH (1:00 - 2:00p.m. CT)