Multicultural Marketing & Diversity

Welcome Remarks (11:00am - 11:05am ET)

Icebreaker & Roundtable Discussion (11:05am - 11:25am)

Session I. Transforming Advertising into Action: IMPACT with Digital Culture Group (11:25am - 12:00pm)

Remembering the adage "We aren't saving lives with advertising," Digital Culture Group challenges this notion with its innovative IMPACT (Impressions for Positive Change and Transformation) program. With brands donating a portion of their Digital Culture Group's campaigns added value ad impressions to gift to non-profit organizations, the program empowers brands to support vital causes in resilient communities. This program allows brands to bridge the gap, as 70% of non-profits lack an effective integrated marketing strategy to maximize online fundraising results (source: Non-profit Source). The session will showcase impactful case studies, highlight visionary clients, and explore how advertising can drive transformative change where it's needed most.

Speaker:

Crystal Foote, Founder- Digital Culture Group

Session II. How Ally Bridges the Gap Between Culture and Finance (12:00pm-12:35pm)
Over the last four years, Ally has built authentic relationships with Black, Hispanic and LGBTQ audiences through multicultural programs that harness cultural moments and insights. Learn how the digital financial services company uses media, sponsorships and more to meet these audiences where they are while aligning with the company’s brand values and mission to Do It Right.

Speaker:

Erica Hughes, Senior Director Multicultural Marketing - Ally Financial

Closing Remarks (12:35pm-12:45pm)

**Schedule subject to change