Marketers Lend the LGBTQ+ Community Added Visibility
June is Pride Month, a period that celebrates the strengths and achievements of the LGBTQ+ community and that strives to advance the causes most important to its members. In keeping with this important theme of the month and beyond, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating the LGBTQ+ community and to making its members feel seen.
You also won't want to miss our ANA LGBTQ+ Marketing Inclusion Day from 11:00 a.m. to 12:00 p.m. ET on July 11. We'll be analyzing successful LGBTQ+ marketing campaigns, hearing from LGBTQ+ voices and sharing insights on how to create impactful, inclusive, and effective marketing. Learn how top brands are authentically connecting with the LGBTQ+ community in their marketing efforts and addressing the current state of LGBTQ+ marketing inclusion. Register here.
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You Can’t Cancel Pride
Multicultural Excellence Awards January 15, 2021Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
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Influencers Team Up in 'Treat Yourself' Music Video
REGGIE Awards May 16, 2020OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.
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Don't Hate Me Because I Am LGBTQ+
Multicultural Excellence Awards January 15, 2020Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.
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Life Reflected
Multicultural Excellence Awards January 15, 2020Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.
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Queer City (Pride + Progress)
Multicultural Excellence Awards January 15, 2020P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.
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The Extraordinary Example
Multicultural Excellence Awards January 15, 2020Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.
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The Zero Filter Awards
Effie Awards May 30, 2019Collaborating with Grindr, BMW created the Zero Filter Awards, a live event celebration of LGBTQ community champions who rebelliously speak out without hesitation or apologies.
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Type with Pride
ECHO Awards December 21, 2018To honor the memory of Gilbert Baker, creator of the LGBTQ flag, NewFest and NYC Pride decided to give his flag a voice. They created Gilbert a font inspired by the iconic Rainbow flag.
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