Virtual Reality
Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.
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Augmented Reality and Virtual Reality in Action at Herman Miller
Event Recaps July 25, 2019Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.
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Diageo’s “Decisions: Party’s Over” Virtual Reality Experience
REGGIE Awards May 15, 2019Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.
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Making Thought Leadership Pop: Case Studies on VR and Other Technologies
Event Recaps April 16, 2019PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.
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Martech for the Future: How Innovators are Engaging Audiences with VR and AR
Event Recaps January 17, 2019Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.
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