Do Marketers Have the Time & Resources to Boost Efficiency and Performance? | Leading Edge | Industry Insights | All MKC Content | ANA

Do Marketers Have the Time & Resources to Boost Efficiency and Performance?

According to a recent McKinsey & Company study, marketers believe that they are being asked to “do more, with less.” Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing department.