Developing a Sales Mindset | Leading Edge | Industry Insights | All MKC Content | ANA

Developing a Sales Mindset

One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping them.