Podcast Tips & Tricks for International Podcast Day
September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you'll need to the editing process to marketing and monetizing your production.
As more and more brands endeavor to promote themselves through podcasting as a content marketing strategy, these skills can be hugely valuable to marketers. Those wishing to explore this video series can review the descriptions below and access the content through the embedded links.
What Is a Podcast?
In this video, Libsyn Podcast Hall of Famer Elsie Escobar helps us define a podcast, explaining how it differs from other media.
Podcast Titles and Cover Art Best Practices
You'd be surprised at how vital your podcast title and cover art are to helping potential listeners find and download your podcast. In this video, Libsyn pro podcaster Brian Cottington shares best practices along with design advice from professional graphic designer and podcaster Prescott Perez-Fox.
Podcast Platforms and Media Host Basics
Why do you need a podcast platform (media host)? What do they do? Libsyn Podcast Hall of Famer Elsie Escobar explains all the basics of a podcasting platform.
Podcasting Gear — Basic and Pro
What is essential podcasting equipment? Dave Jackson, Libsyn's Head of Podcast Education, explains what you need to start a podcast, exploring everything from cost-effective gear to more advanced, high-quality recording tools.
Podcast Recording Setup for USB and XLR Mics
Libsyn pro podcaster Brian Cottington shows, step by step, how to set up your podcasting gear — what goes where — as well as the correct software settings you'll need to record your first episode.
Podcast Audio Editing
In this lesson, you'll learn to improve your podcast audio by editing it in Adobe Audition. Libsyn's pro podcaster Brian Cottington shows you how to import, pre-process, edit, and export your audio files so that your episode sounds professional.
Podcast Marketing Tips
Libsyn pro podcaster Brian Cottington gives helpful marketing advice that centers on keeping your audience top of mind. He explores strategies for promotion on social media, guest spots, in-person events, and guerilla tactics.
Podcast Stats and Audience Measurement
Podcast stats are an illuminating tool for measuring podcast growth, as well as determining practical marketing efforts and popular content. But how do they work? Libsyn Podcast Hall of Famer Elsie Escobar gives you an overview of Stats on the Libsyn Dashboard.
How to Make Money Podcasting
Can podcasters earn income from their podcasts? They can if they want, but it's not necessary. In this video, Dave Jackson, Libsyn's Head of Podcast Education, introduces ways to make money podcasting including sponsorship, membership/subscriptions, and merchandise.
The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.
