Big Tech’s Riddled Relationship with Publishers
The power of Big Tech’s influence skyrocketed to astronomical heights in recent years, with more than 50 percent of digital ad spend filtering through Meta and Google alone, as reported by Harvard Business Review. Despite those numbers, there’s a narrative circulating the publishing industry that’s long been overplayed, and that is: Publishers are losing their power and need to “fight back.” With the question too often being: How can they do that?
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.