5 Ways to Earn Awesome Reviews and Referrals for Your D2C Brand | Leading Edge | Industry Insights | All MKC Content | ANA

5 Ways to Earn Awesome Reviews and Referrals for Your D2C Brand

Customer reviews and referrals are one of the most effective elements driving customer acquisition today. In fact, product reviews rank even higher than a good price among modern consumers as a reason to buy your product or service. The three things a consumer typically looks for when checking customer reviews are recency, quantity, and a mix of good and bad reviews.