RAB: The Podcast Boom and What It Means for Marketers | Leading Edge | Industry Insights | All MKC Content | ANA

The Podcast Boom

The rise in the popularity of podcasts is creating an exciting opportunity for marketers

The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.