See's Candies: Influencer Marketing Case Study
Delivering delicious candies since 1921, See's Candies happily continues to make candy the Mary See's way, using only the finest ingredients. Their American-made delicious chocolates and treats are crafted in their own candy kitchens. From decadent truffles and chocolate-covered nuts to lollypops and crunchy Peanut Brittle, it's quality you can taste in every piece. Headquartered in sunny California, they have over 240 retail shops across the country and an online shop that serves See's fans around the world. In this session, See's Candies will share insights around bringing the classic See's brand to new generations using influencer marketing to build a community of See's Candies partners.
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