How ANA Members Are Using Influencer Marketing
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, the Senior Manager of Influencer Programs & Social Media at Plantronics shared how Plantronics is incorporating best practices, especially with their B2B influencer marketing campaigns and some insights on the future of influencer marketing.
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