Media Leadership, West Coast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION  (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I.MONTEREY BAY AQUARIUM: SOCIAL BENCHMARKING AND PERFORMANCE TARGETING (10:00-11:00AM)
In this session, Josh Bennett, Media Strategist and Buyer from the Monterey Bay Aquarium, will present how the aquarium uses unconventional thinking to address the frequently asked question "How is that post doing?"

Speaker:
Josh Bennett, Media Strategist & Buyer – Monterey Bay Aquarium


II. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (11:15AM-12:15PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, the Senior Manager of Influencer Programs & Social Media at Plantronics will share how Plantronics is incorporating best practices, especially with their B2B influencer marketing campaigns and some insights on the future of influencer marketing.

Speaker:
Michael Kelly, Senior Influencer Program and Social Media Manager - Plantronics, Inc. and ANA Media Leadership, West Coast Chapter Committee Chair


LUNCH (12:15-12:45 PM)


III.LEVI STRAUSS: MEDIA CASE STUDY (12:45 – 1:45PM)
In this session, Adriana Higuera, Senior Manager, Global Brand Marketing – Levi Strauss & Co. will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Adriana Higuera, Senior Manager, Global Brand Marketing – Levi Strauss & Co.


IV. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:45-2:15PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include:

1. Programmatic / Agency Trading Desks
2. Native Advertising
3. Measurement
4. Data / Media Attribution
5. Global Media Management
6. Media Agency Management
7. Mobile
8. Branded Content

Facilitator:
Michael Kelly, Senior Influencer Program and Social Media Manager – Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair