The Outlook for B2B Advertising, Marketing, and Data in 2025 | Event Recaps | All MKC Content | ANA

The Outlook for B2B Advertising, Marketing, and Data in 2025

To kick off the New Year, Winterberry Group's Bruce Biegel shared in-depth insights and predictions of marketing spending in 2025. In this session, Biegel examined the major forces shaping our industry today, reflected on a turbulent 2024, and forecasted what’s to come in 2025 and beyond.