Email Evolution: One-Day Conference

Email Marketing continues to be one of the most targeted ways to reach targeted customers and prospects. The Email Excellence Center of the ANA is committed to ensuring that marketers are leveraging the latest most effective tools for optimal marketing effectiveness. The next generation of artificial intelligence is here, already creating profound digital and email marketing shifts. It is already evolving the way businesses are approaching their work. AI is enabling marketers to focus more on areas that require human judgment and imagination - like developing strategy, evaluating creative, and deriving valuable insights – and less on tasks that machine learning, software, and analytics engines can handle for us or better than us. Yet it’s still the Wild West when it comes to applying AI to marketing, what’s ethical (or not), and how AI can tip the scales to our benefit.

Join us in vibrant New York City where industry experts will share the latest insights, tools, and best practices focused on AI in Email and Marketing Automation. Our gathering will be a mini-Master Class on Artificial Intelligence, covering the terminologies and technologies you need to know to get started with AI at your organization. We’ll highlight the transformative innovation of AI in email marketing, and how to set up and build a pilot to drive results and opportunities to deliver cost savings and revenue back to your business.