Innovations and Revelations in Direct Mail presented by USPS
This event is over.
This event will take a hard look at 2022 and what trends in direct mail advertising (a $43B industry in 2022 according to Statista) were revealed as innovative and surprising. Learn how direct mail is being used by popular brands to reach millennials through the senior market, how to measure and track the outcomes and ROI of direct mail with targeted audiences, and examples of brands using QR codes on direct mail to creatively engage consumers.
Attendees will also learn how brands are successfully using print catalogues for content marketing, engagement, and loyalty with existing customers, how supply chain issues, labor shortages, rising raw materials costs, and increasing production costs are impacting direct mail marketing, and predictions for the future of direct mail marketing.
Agenda
TIME | EVENT DETAILS | LOCATION |
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11:00am - 11:05am |
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11:05am - 11:40am |
View Event Recap | |
11:40am - 12:15pm |
View Presentation | |
12:15pm - 12:50pm |
View Event Recap | |
12:50pm - 1:25pm |
View Event Recap | |
1:25pm - 2:00pm |
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2:00pm - 2:35pm |
View Presentation | |
2:35pm - 2:40pm |
Cancellation Policy and Notes
No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.