Influencer Marketing

I. WELCOME, INTRODUCTIONS, & ROUNDTABLE (11:00AM - 11:20AM ET)

II. Brands as People: How Great Ambassador Marketing Shifts Consumer Perception and Humanizes Product Stories (11:20AM - 12:05PM ET)
The next ten years for brands isn't about the story you tell, but the one your consumers and creator community do. Grace Murray, Vice President of Strategy at Fohr, and Josh Carter, Director of PR, Social Media, and Influencer Partnerships at Shutterfly, will discuss this seismic shift and how Shutterfly's influencer strategy is attacking it head on. They'll cover influencers as a personification of your brand, co-creation best practices, and what to avoid to create your highest performing content yet.

Speaker:
Josh Carter, Director of PR, Social Media, and Influencer Partnerships - Shutterfly
Grace Murray, VP, Strategy - Fohr

III. It’s different here - Creating for Pinterest (12:05PM - 12:50PM ET)
It’s hard to be creative when you’re surrounded by negativity and comparison. But it’s different here. Free from the pressures of social media, Pinterest is building a place for creators to deepen engagement, grow an audience, and partner with brands to make money from their ideas. Join Colleen Stauffer, Global Head of Creator Marketing at Pinterest, to learn why inspiration is the new influence, and what your brand can do to tap this valuable audience ready to create.

Speaker:
Colleen Stauffer, Global Head of Creator Marketing - Pinterest

IV. WRAP UP (12:50PM - 1:00PM ET)