Measurement and Benchmarking Playbooks and Tools

ANA members have access to tools, templates, and resources designed to help marketers complete projects more efficiently and effectively. Each tool is fully customizable and contains easy-to-follow instructions.

Click on any of the links below to learn more and access the tools.

• Agile Marketing Toolkit
• Organizational Culture Toolkit
• Content Marketing Metrics Dashboard
• CRM Program Metrics Dashboard
• Marketing Automation ROI Calculator
• Lead Generation Metrics Dashboard
• Event Marketing Metrics Dashboard
• Trade Show Program ROI Calculator
• Mobile Marketing Metrics Dashboard

Have an idea for a new tool you would like to see added to ANA Marketing Playbooks or a comment on an existing tool? Send your suggestions to toolkit@ana.net.