Podcasts
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Data Deep Dive, with Affinity Answers
Marketing Futures Podcast November 2, 2020We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.
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A Discussion with Steve Gross of Life Is Good Playmakers
Beyond Profit Podcast October 19, 2020Thanks to Playmakers, more than 1 million kids each year overcome adverse childhood experiences. In this episode of Beyond Profit, host Ken Beaulieu sits down with Steve Gross, founder and chief playmaker of Life is Good Playmakers, to learn more about the life-changing program.
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Building the Next Generation of AI, with Helixa
Marketing Futures Podcast October 15, 2020As much as artificial intelligence touches our lives today, it's wild to think we're still in the nascent stages of this technology. Today we're joined by two gentlemen helping to take it to the next phase of evolution, Antonio Maiorino and Alberto Mario Pirovano of Helixa.
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Supplier Diversity, with Terrence Clark of NYNJMSDC
Marketing Futures Podcast October 1, 2020We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.
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A Discussion with Curaleaf CMO Jason White
Beyond Profit Podcast September 21, 2020Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.
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Ethics Expert Rob Chestnut on Acting with Integrity
Beyond Profit Podcast August 31, 2020Beyond Profit host Ken Beaulieu catches up with Rob Chestnut, a former chief ethics officer at Airbnb, to discuss why acting with integrity is a business advantage.
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Kupu, with Dan Wright of Colenso BBDO
Marketing Futures Podcast August 17, 2020For part two of our Tech for Good series, we travel all the way to New Zealand to experience the Kupu app with Colenso BBDO's Dan Wright. Kupu uses AI-powered machine learning to identify objects in pictures and translate them into te reo, the language of the indigenous Maori people.
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A Discussion with Standard Textile’s Judy Sroufe
Beyond Profit Podcast August 3, 2020Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.
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See Sound, with Corinne Feight and Kristen Bell of Area 23
Marketing Futures Podcast August 3, 2020In the first of our two-part series on Tech for Good, Corinne Feight and Kristen Bell (not that one) join us in the Marketing Futures Podcast studio to discuss "See Sound," a product for the deaf and hard of hearing powered by machine learning that listens for common household sounds (glass breaking, children crying, etc.) and sends a notification to their phone to alert them.
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"Share for Good" with Anheuser Busch and DAVID the Agency
Marketing Futures Podcast July 1, 2020Social media can be an ugly place, particularly for marginalized groups. Case in point: Facebook's autocomplete function when typing "Mexicans are" in the search bar revealed very negative results that did not reflect the truth about Mexican culture. Our guests today joined creative forces to change that, purely through organic posting of social media content that celebrated Mexican culture and people.
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A Discussion with BeenThereDoneThat’s Nikki Crumpton
Beyond Profit Podcast June 22, 2020Beyond Profit host Ken Beaulieu catches up with Nikki Crumpton, chief strategy officer at BeenThereDoneThat, to discuss the agency’s work during the COVID-19 pandemic, the importance of staying true to your purpose in a crisis, how to drive a purpose strategy, and more.
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Beyond Profit Sound Bite Series: Leading the Purpose Process
Beyond Profit Sound Bite Series June 16, 2020Senior marketers and other industry leaders weigh in on who within a company should lead the purpose process to ensure buy-in across the organization.
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Beyond Profit Podcast Sound Bite Series: Discovering Purpose
Beyond Profit Sound Bite Series June 12, 2020Senior marketers and other industry leaders weigh in on how to discover an authentic brand purpose and why it’s important to get it right.
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The Future of Work, with Russ Perry of Design Pickle
Marketing Futures Podcast June 1, 2020On today's episode — hold on, I'm on mute, sorry. Anyway, on this episode we're talking remote work with Russ Perry, founder and CEO of Design Pickle. Russ's company staffs 400, yet only a small handful live near company HQ in Scottsdale, AZ. Listen on to hear how Russ has created a virtual company culture that literally spans the globe.
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A Discussion with SAP CMO Alicia Tillman
Beyond Profit Podcast May 27, 2020Beyond Profit host Ken Beaulieu catches up with Alicia Tillman, CMO at SAP, to discuss how purpose guides decision-making, the brand’s response to the crisis, how marketing will evolve, and more.
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A Discussion with Rishad Tobaccowala on Staying Human
Beyond Profit Podcast May 11, 2020Beyond Profit host Ken Beaulieu sits down with Rishad Tobaccowala to discuss some of the key insights from his book, "Restoring the Soul of Business: Staying Human in the Age of Data" and why the world has too much math and too little meaning.
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Worldbuilding — The Future of Storytelling, with Wild Card
Marketing Futures Podcast April 13, 2020Are you Slytherin or Hufflepuff? If that question made any sense to you, you're immersed in at least one "world" of imagination. But from Game of Thrones to The Avengers, worldbuilding has taken center stage. What can brands learn from these expansive creative properties? We asked that very question to our guests from Wild Card.
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A Discussion with Eastern Bank’s Paul Alexander
Beyond Profit Podcast April 9, 2020Beyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.
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A Lifetime of Innovation, with Ted McConnell of Lucid
Marketing Futures Podcast April 1, 2020"Innovation" is our guest's middle name [citation needed]. Lucid's Ted McConnell joins the podcast to share learnings from his time at the helm of CPG giant P&G's programmatic platform to his current work at one of the fastest growing tech companies in the industry.
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A Discussion with YMCA’s Stephanie Rath
Beyond Profit Podcast March 20, 2020Beyond Profit host Ken Beaulieu sits down with Stephanie Rath, VP of marketing and brand management at the YMCA of the USA, to discuss brand-building for good, how brands can forge partnerships with nonprofits, and the blurring lines between nonprofits and for-profit organizations.
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