Podcasts
-
Vincent Stanley on Patagonia's Path Forward
Beyond Profit Podcast April 29, 2021In this episode of Beyond Profit, Patagonia's Vincent Stanley explains what purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia's journey to make a difference.
view -
A Discussion with Mastercard CMO Raja Rajamannar
Beyond Profit Podcast April 5, 2021In this episode of Beyond Profit, Raja Rajamannar, CMO at Mastercard, joins host Ken Beaulieu to discuss his brand's focus on purpose, the key takeaways from his book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," and the lessons he's learned as a giant of the marketing industry.
view -
Elevating a Community of Underdogs
Beyond Profit Podcast March 15, 2021In this episode of Beyond Profit, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.
view -
A Discussion with PwC’s J.C. Lapierre
Beyond Profit Podcast February 24, 2021In this episode of Beyond Profit, host Ken Beaulieu catches up with PwC's J.C. Lapierre, a driving force behind PWC’s efforts to make purpose a priority across the firm and with all stakeholders, to discuss the company’s purpose, its D&I efforts, how the company is driving positive change, and more.
view -
The Truth About Innovation, with IPG Media Lab
Marketing Futures Podcast February 24, 2021Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.
view -
How Purpose Drives Salespeople, with Lisa McLeod
Beyond Profit Podcast February 8, 2021In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses noted sales strategist, speaker, and author Lisa McLeod’s latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.
view -
How Purpose Evolved in 2020, with Jeff Fromm
Beyond Profit Podcast January 25, 2021While many of us would like to erase 2020 from our memory banks, the world did see a greater focus from brands to become more purposeful.In this episode of Beyond Profit, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.
view -
TV's Watershed Moment, with TVSquared
Marketing Futures Podcast January 12, 2021The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.
view -
A Discussion with Purpose Expert Whitney Dailey
Beyond Profit Podcast December 21, 2020In this episode of Beyond Profit, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.
view -
A Discussion with ALSAC CMO Emily Callahan
Beyond Profit Podcast December 7, 2020Emily Callahan, CMO at ALSAC, the fundraising and awareness foundation of St. Jude, joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.
view -
Reimagining AI & Economics with Twain Liu
Marketing Futures Podcast December 1, 2020"To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.
view -
A Discussion on Water Conservation with Mark-Hans Richer
Beyond Profit Podcast November 23, 2020In this episode of Beyond Profit, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.
view -
Data Deep Dive, with Affinity Answers
Marketing Futures Podcast November 2, 2020We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.
view -
A Discussion with Steve Gross of Life Is Good Playmakers
Beyond Profit Podcast October 19, 2020Thanks to Playmakers, more than 1 million kids each year overcome adverse childhood experiences. In this episode of Beyond Profit, host Ken Beaulieu sits down with Steve Gross, founder and chief playmaker of Life is Good Playmakers, to learn more about the life-changing program.
view -
Building the Next Generation of AI, with Helixa
Marketing Futures Podcast October 15, 2020As much as artificial intelligence touches our lives today, it's wild to think we're still in the nascent stages of this technology. Today we're joined by two gentlemen helping to take it to the next phase of evolution, Antonio Maiorino and Alberto Mario Pirovano of Helixa.
view -
Supplier Diversity, with Terrence Clark of NYNJMSDC
Marketing Futures Podcast October 1, 2020We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.
view -
A Discussion with Curaleaf CMO Jason White
Beyond Profit Podcast September 21, 2020Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.
view -
Ethics Expert Rob Chestnut on Acting with Integrity
Beyond Profit Podcast August 31, 2020Beyond Profit host Ken Beaulieu catches up with Rob Chestnut, a former chief ethics officer at Airbnb, to discuss why acting with integrity is a business advantage.
view -
Kupu, with Dan Wright of Colenso BBDO
Marketing Futures Podcast August 17, 2020For part two of our Tech for Good series, we travel all the way to New Zealand to experience the Kupu app with Colenso BBDO's Dan Wright. Kupu uses AI-powered machine learning to identify objects in pictures and translate them into te reo, the language of the indigenous Maori people.
view -
A Discussion with Standard Textile’s Judy Sroufe
Beyond Profit Podcast August 3, 2020Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.
view