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Marketing Futures Podcast

  • Reimagining AI & Economics with Twain Liu

     Marketing Futures Podcast   December 1, 2020  

    "To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.

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  • Data Deep Dive, with Affinity Answers

     Marketing Futures Podcast   November 2, 2020  

    We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.

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  • Building the Next Generation of AI, with Helixa

     Marketing Futures Podcast   October 15, 2020  

    As much as artificial intelligence touches our lives today, it's wild to think we're still in the nascent stages of this technology. Today we're joined by two gentlemen helping to take it to the next phase of evolution, Antonio Maiorino and Alberto Mario Pirovano of Helixa.

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  • Supplier Diversity, with Terrence Clark of NYNJMSDC

     Marketing Futures Podcast   October 1, 2020  

    We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.

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  • Kupu, with Dan Wright of Colenso BBDO

     Marketing Futures Podcast   August 17, 2020  

    For part two of our Tech for Good series, we travel all the way to New Zealand to experience the Kupu app with Colenso BBDO's Dan Wright. Kupu uses AI-powered machine learning to identify objects in pictures and translate them into te reo, the language of the indigenous Maori people.

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  • See Sound, with Corinne Feight and Kristen Bell of Area 23

     Marketing Futures Podcast   August 3, 2020  

    In the first of our two-part series on Tech for Good, Corinne Feight and Kristen Bell (not that one) join us in the Marketing Futures Podcast studio to discuss "See Sound," a product for the deaf and hard of hearing powered by machine learning that listens for common household sounds (glass breaking, children crying, etc.) and sends a notification to their phone to alert them.

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  • "Share for Good" with Anheuser Busch and DAVID the Agency

     Marketing Futures Podcast   July 1, 2020  

    Social media can be an ugly place, particularly for marginalized groups. Case in point: Facebook's autocomplete function when typing "Mexicans are" in the search bar revealed very negative results that did not reflect the truth about Mexican culture. Our guests today joined creative forces to change that, purely through organic posting of social media content that celebrated Mexican culture and people.

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  • The Future of Work, with Russ Perry of Design Pickle

     Marketing Futures Podcast   June 1, 2020  

    On today's episode — hold on, I'm on mute, sorry. Anyway, on this episode we're talking remote work with Russ Perry, founder and CEO of Design Pickle. Russ's company staffs 400, yet only a small handful live near company HQ in Scottsdale, AZ. Listen on to hear how Russ has created a virtual company culture that literally spans the globe.

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  • Worldbuilding — The Future of Storytelling, with Wild Card

     Marketing Futures Podcast   April 13, 2020  

    Are you Slytherin or Hufflepuff? If that question made any sense to you, you're immersed in at least one "world" of imagination. But from Game of Thrones to The Avengers, worldbuilding has taken center stage. What can brands learn from these expansive creative properties? We asked that very question to our guests from Wild Card.

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  • A Lifetime of Innovation, with Ted McConnell of Lucid

     Marketing Futures Podcast   April 1, 2020  

    "Innovation" is our guest's middle name [citation needed]. Lucid's Ted McConnell joins the podcast to share learnings from his time at the helm of CPG giant P&G's programmatic platform to his current work at one of the fastest growing tech companies in the industry.

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  • Brand Safety in Influencer Marketing, with Richard Plansky and Benedict Hamilton of Kroll

     Marketing Futures Podcast   February 17, 2020  

    One minute, they're a foodie micro-influencer with a small but dedicated following. The next, they're your brand's worst nightmare. We're talking brand safety and influencer marketing today on the pod with guests Richard Plansky and Benedict Hamilton of Kroll.

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  • The Digital Helix, with author Chris Aarons

     Marketing Futures Podcast   February 3, 2020  

    If you're still struggling with digital transformation, you're not alone. That's why we invited today's guest, author of The Digital Helix Chris Ahrons, explains what brands can do to imbue "Digital DNA" into their organization.

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  • Possibility-Based Marketing with Dr. Joseph Riggio

     Marketing Futures Podcast   January 1, 2020  

    We're living in a wide world of possibilities today on the Marketing Futures Podcast. Dr. Joesph Riggio, an expert on cognitive and neuroscience, breaks down why "FOMO" might work in the short term, but "possibility-based marketing" is the way to grow your brand for the future.

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