Ethics Issue Alerts
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Role of Self-Regulation in the Direct Mail Space
Ethics Issue Alerts August 23, 2021Building consumer trust and brand trust is vital! ANA offers key guidance and a robust toolkit to help meet the needs of consumers and manage your direct mail campaigns.
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Role of Self-Regulation in the Digital Ad Space
Ethics Issue Alerts July 1, 2021Technological advancements, big-tech privacy moves, regulatory and legislative changes continue to shape the digital advertising landscape. ANA, DAA, and PRAM offer committees, guidance, principles, and other resources to help your company stay abreast of these issues.
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Dark Patterns and Ethical Marketing Practices
Ethics Issue Alerts May 29, 2021Dark patterns are defined as web design tricks some companies use to intentionally confuse and take advantage of consumers — i.e., pop-ups with tiny X’s that make a window hard to close and subscriptions with hidden fees that a person cannot cancel without making a lengthy customer service call.
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