g Ethics Issue Alerts | Marketing Knowledge Center | ANA

Ethics Issue Alerts

  • Role of Self-Regulation in the Digital Ad Space

    Ethics Issue Alerts   July 1, 2021  

    Technological advancements, big-tech privacy moves, regulatory and legislative changes continue to shape the digital advertising landscape. ANA, DAA, and PRAM offer committees, guidance, principles, and other resources to help your company stay abreast of these issues.

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  • Dark Patterns and Ethical Marketing Practices

    Ethics Issue Alerts   May 29, 2021  

    Dark patterns are defined as web design tricks some companies use to intentionally confuse and take advantage of consumers — i.e., pop-ups with tiny X’s that make a window hard to close and subscriptions with hidden fees that a person cannot cancel without making a lengthy customer service call.

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