B2 Awards
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Making Marketing a Strength of a Small Manufacturing Business
B2 Awards July 16, 2022Duroair’s content marketing campaign showed how an innovative and disruptive solution efficiently brings clean air to the location in the manufacturing or industrial facility where it is needed.
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Mastercard Recognizes Small-Business Excellence with an Awards Program
B2 Awards July 16, 2022Mastercard, in association with Bank of America, created the Small Business Impact Awards to honor small businesses excellence in the areas of innovation, diversity and inclusion, sustainability, and giving.
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This NBA Team Mailed Customized Sneakers to Prospective Sponsors
B2 Awards July 16, 2022The NBA’s Milwaukee Bucks appealed to potential sponsors with a mailer that included superstar Giannis Antetokounmpo’s shoes customized to evoke the recipient-brand.
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Trane Technologies Uses Omni-Channel Campaign to Share New Purpose and Engage Key Audiences
B2 Awards July 16, 2022With the goal of raising awareness of itself as the enterprise brand for Trane and Thermo King, Trane Technologies developed a new brand purpose and produced a campaign to share it that was centered around engaging video creative, which was served to key audiences via a number of different channels.
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American Express Leverages Direct Mail
B2 Awards July 15, 2022American Express reached out to small business owners with a direct mail piece that offered multiple levels of discovery.
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Grant Thornton’s E-Newsletter Rebrand
B2 Awards July 15, 2022Grant Thornton created a weekly digest highlighting thought leadership and events that were most important to its readers.
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Health Care’s Search for Talent with the “Caring Gene”
B2 Awards July 15, 2022Iroquois Healthcare Association leveraged data to home in on the segments that might contain ideal candidates for working in the industry.
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HPE Greetings from the Edge: An Immersive VR Experience
B2 Awards July 15, 2022HPE created a fully immersive VR conference featuring micro case studies, real-time VR tutorials with other attendees, a tech-focused Q&A, and three robust partner experiences to capture the attention of VIP guests and engage them fully with HPE’s story.
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Inspired by Nature. Perfected by ABB
B2 Awards July 15, 2022ABB used nature documentary-style videos to highlight how its end-to-end solution can help streamline gas and oil projects.
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Late Night with Lenovo
B2 Awards July 15, 2022Lenovo created an irreverent online talk show about IT topics, then launched a social and digital campaign to drive audience traffic to the episodes.
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Profit Hunter — A Force with Nature
B2 Awards July 15, 2022Embraer’s integrated marketing campaign persuaded airlines of the benefits of its E2 next generation aircraft.
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How Mastercard Helped Black Women Business Owners
B2 Awards July 14, 2022Equipped with optimal tools and resources, Mastercard was well-positioned to help Black women-owned small businesses through the challenges created and exacerbated by the pandemic. However, these valuable resources were being underutilized.
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How New York’s Tourism Boomed During COVID-19
B2 Awards July 14, 2022The cause campaign brought the state’s tourism industry together under the New York State Tourism Industry Association (NYSTIA) umbrella like never before, creating bridges where walls had previously existed.
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Seamless Is More
B2 Awards July 14, 2022Software AG is the second largest software vendor in Germany with analysts consistently ranking the brand as leaders in all the connectivity categories they operate in. Yet, Software AG had virtually zero unaided brand recognition outside of the EMEA.
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Smart Marketing for Smart Manufacturing
B2 Awards July 14, 2022Trelleborg’s business goal was to create a brand and campaign that would drive enough leads to account for 7 percent of Trelleborg’s global revenue by 2021. Its new campaign targeted high-value marine stakeholders from multiple nations globally.
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The Campaign That Spoke to CMOs
B2 Awards July 14, 2022The campaign partnership with CIO and Fortune boosted awareness and engagement, particularly among the C-level audience.
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The Sustainability Leaders Podcast
B2 Awards July 14, 2022With sustainable finance a subject that is growing in size, scope and importance to investors, BMO Sustainability Leaders podcast worked this year to not only maintain the heady momentum and achievements in 2019 and 2020, but to stretch in 2021 for more shows on more subjects and at a quicker cadence.
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Aruba Instant On Becomes Instant Hit
B2 Awards July 12, 2022Aruba promoted its Aruba Instant On service with an integrated marketing campaign.
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Caterpillar Showcases Technicians’ Skills with a Game Show
B2 Awards July 12, 2022Caterpillar drew the attention of jobseekers with a game show that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.
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Dell Technologies Helps McLaren Drive Remote Work
B2 Awards July 12, 2022Dell Technologies worked with Mclaren Group, a brand involved in Formula One motorsports, to position itself as an innovative technology company that enables remote work, even in a McLaren Artura.
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