The Transformational Opportunity for Social Video

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The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. One of the biggest questions marketers face is how much to use the same video assets across channels, far beyond social, and how much to customize video for individual properties. In this session, learn the best practices for scaling video assets effectively. This includes how to approach creative strategy, make the most of production budgets, and increase effectiveness through personalization.